With 25 years of industry experience, Lars has a strong background in international sales. Lars belongs to the senior management team and heads the global planning and execution of all sales activities on a strategic, tactical as well as operational level. During his eight years in Sennheiser Communications he has significantly grown the global sales channel for Sennheiser Enterprise Solutions. Earlier in his career, he held positions at other international technology companies such as Bang & Olufsen and Atmel Corporation.

With 14 years of experience in marketing, Bianca has a vast expertise in global brand strategy, positioning and digital experience. Global brands with a focus on international business have been central to her career to date, where she has previously worked with Carlsberg, Novo Nordisk, Möet Hennessy, and Pandora Jewelry. Part of the senior management team, Bianca is responsible for leading the global brand development and managing the global marketing departments including; Brand Marketing, Commercial Excellence, Creative Production and Digital Applications - across HQ, APAC, Americas and EMEA.

As Vice President of R&D and part of the senior management team, Jesper is responsible for ensuring technological synergies are leveraged through strategic partnerships and new market and technology trends are addressed accordingly. He is also responsible for keeping the R&D organisation lean and efficient while growing new segments and headcounts. He has been Vice President of R&D for more than six years, and within four years succeeding in doubling the capacity of the division and transforming the focus of R&D from hardware to software. His 22 years in the audio industry make Jesper one of the leading experts in R&D in the sector.

As part of the senior management team, Theis stands for an ambitious and visionary product portfolio where user-centricity is essential. Throughout his career in global companies such as Bang & Olufsen, GN Netcom (Jabra) and Fujitsu Siemens Computers, he has built a strong commercial understanding and market orientation. With almost 20 years in the tech industry, Theis has extensive experience within Product- Category- and Business Management.

Andreas is a part of the senior management team, and stands for an ambitious and visionary product portfolio across the Gaming category, where user-centricity is essential. He is globally responsible for new product development and life-cycle management of existing products within the division, as well as marketing activities across the sector. Andreas has more than ten years’ experience in the tech, and specifically audio, industry and has extensive product knowledge and marketing expertise from his years with Sennheiser Communications.

As responsible for our global sales strategy, Steven works to further our expansion of the gaming business worldwide - setting up our new global sales team and onboarding new direct accounts worldwide. Steven is part of the senior management team and has more than 16 years’ experience steering sales teams, managing markets and working with global brands and talent across the world in larger co-operations. He has a broad strategic experience from previous high-profile roles including Sales Director for the Nordics at Sonos Inc. and various sales positions within Jabra.